IEM Roundtable: Engaging Global Audiences through Digital and Print Communications

Prospective international students are inundated with information during their university search process. Schools are staffed with developing messaging that highlights the strengths of their institution while ensuring prospects are equipped with the information they need to make their choice of institution the best fit possible. As an IEM professional, how do you cut through the noise and present a welcoming and supportive campus in your marketing and communication? During this round table, attendees will share best practices, find solutions to challenges, and connect with IEM peers to discover strategies for effective ways to engage a diverse and broad audience.