Description: Your office is running great programs – but do students know about them? Does senior leadership understand their value? Are alumni giving to your campaigns? As communications professionals, we know how to cater our message to our audience, but how do we achieve our goals when our audiences are seemingly infinite? In this session, we’ll learn from each other and identify effective communications strategies and practices so we can make the most of our limited time and resources.
Learning Objectives:
Identify which methods, tools, and communications strategies are working best for others in the field.
Identify methods for “training the trainer” and supporting faculty in promoting their own programs.
Identify areas where strategies shared can be integrated into your unit’s communications and marketing plan.
