Beyond Going Viral: Building & Measuring Social Media Growth

Thursday, November 14, 2024

2:30 PM – 3:20 PM EST

Location: Commonwealth 2

Presenter(s)

Patricia Goldman (she/her/hers)

Assistant Director of International Student Engagement
Lehigh University
Lehigh University
Bethlehem, Pennsylvania

Chair and Presenter(s)

Julie Kim (she/her/hers)

Social Media Coordinator
CET Academic Programs
Warrington, Pennsylvania

Slides

Presentation Description: The social media landscape is constantly changing and often hard to keep up with. Whether working on a marketing team or a one-person office, this session will help you identify social media best practices when starting small and how to pinpoint metrics for tracking analytics.
Learning Objectives:
During our presentation, attendees will be able to redefine what “social media success” means for achieving their goals
After our presentation, attendees will be able to identify sustainable social media practices to start or grow their social media presence in small ways.
After our presentation, attendees will be able to apply ways of tracking analytics to see if the content they produce is of quality and resonating with users.